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Children’s books: china has 30 publishing houses specialised in children’s and YA books. Many other publishers also have children’s and YA books in their programme. Over the past few years, sales in the children’s book market is growing. Bookselling: There are three main distribution channels: the state-run Xinhua Bookstores, private bookstores and online bookstores. Reading: in 2014 Chinese readers consumed a total of 1.4 billion digital titles, with young readers accounting for more than half of this figure. Source: The Chinese Book Market 2015